The campaign will involve a comprehensive evaluation of multiple areas impacting departmental culture, including the investment by Purdue Athletics in a partnership with Profile, a behavioral assessment agency owned and operated in West Lafayette. Profile founder and CEO, Chad Brown, is a former Purdue Football student-athlete who also coached alongside legendary Purdue Football head coach Joe Tiller.
“Working with Chad over the years helped me realize that I needed to be more adaptable,” said Purdue Men’s Basketball Head Coach Matt Painter. “I needed to be more intentional about recruiting players who were not just the most talented guys in the country, but the best fit for Purdue Men’s Basketball. We now require every recruit to take Profile’s assessment to ensure we are achieving that goal and consistently rely on their report throughout their time in our program to hold ourselves accountable in meeting their needs as coaches. When you do that, guys want to stick around.
“Like Chad, I am a proud alum who wants nothing more than to see our Purdue Athletics programs excel. True to Purdue form, Profile has identified a way to put us at the forefront of using data analytics to succeed at a high level, and I want to see all 18 of our programs share in that experience.”
If you are interested in learning more about naming opportunities or additional ways to support Forging Ahead, please contact your Boilermaker Athletics Representative or email email@example.com.