The Purdue University Board of Trustees voted Friday (Oct. 1) to rename the School of Hospitality and Tourism Management in honor of the longstanding financial and in-kind support of White Lodging. Effective immediately, Purdue’s School of Hospitality and Tourism Management will officially be known as the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management.

After celebrating a record number of gifts during its 12th annual Day of Giving, Purdue continues to set the standard for single-day fundraising in American higher education. The 24-hour online, social media-driven fundraising effort brought in $105.1 million through 36,875 gifts—bringing Purdue Day of Giving’s cumulative total since its launch in 2014 to $602.1 million.