Purdue University and the Purdue for Life Foundation announced Wednesday (Oct. 20) the inaugural Purdue Day of Service, to be held Oct. 29, on the West Lafayette campus. Created as a way to encourage Purdue alumni and friends of the University to embrace volunteerism, the first Purdue Day of Service will feature tree planting near the corner of McCormick Road and Third Street and beautification work at Horticulture Park.

After celebrating a record number of gifts during its 12th annual Day of Giving, Purdue continues to set the standard for single-day fundraising in American higher education. The 24-hour online, social media-driven fundraising effort brought in $105.1 million through 36,875 gifts—bringing Purdue Day of Giving’s cumulative total since its launch in 2014 to $602.1 million.